Tony's 5 Steps to Create a Unique Identity

1.) Understand brand Identity

2.) Identify and articulate your competitive advantage - Why should I work or buy from you vs. someone else.

3.) Practice and write it your unique answer - OWN IT! What do they want and why deliver to them. Posture and strong physical strength as you deliver.

4.) Live it - Walk your talk.

5.) Market it - take away risk